Spend Intelligence
See which campaigns actually make you money
Clicks and impressions do not pay the bills. Mikora connects your ad spend to scored leads and real pipeline — so you know exactly where every pound works hardest.
The problem
Ad platforms report clicks, not customers.
Spend decisions made on vanity metrics.
No way to see cost per quality lead, only cost per lead.
How Mikora solves it
Spend synced daily from your ad accounts
Campaign level spend, impressions, and clicks flow in automatically.
- Meta Ads — £1,850 synced06:00
- Google Ads — £2,400 synced06:00
- Impressions and clicks captured06:01
Campaign level — every account, one view
Connected to lead quality
Every campaign linked to the scored leads it produced, not just raw volume.
UK Search — Devices
Meta — Lead Gen
PMax — Retargeting
Cost per hot lead
The metric that matters: what does a genuinely sales-ready lead cost from each campaign.
| CAMPAIGN | SPEND | LEADS | HOT | £ / HOT |
|---|---|---|---|---|
| UK Search — Devices | £2,400 | 61 | 18 | £133 |
| Meta — Lead Gen | £1,850 | 74 | 12 | £154 |
| PMax — Retargeting | £980 | 22 | 3 | £327 |
Kill wasteful campaigns with confidence.
Double down on what produces pipeline.
One view across Meta and Google.
Related capabilities
Ready to see Mikora in action?
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